Airships are aircrafts that have aerostatic lift, which means they use a lighter than air gas to stay aloft. But, as conventional aircrafts, they also follow strict safety requirements from certification authorities in their project and manufacture.

They may be employed in several areas, being specially interesting for providing:

Great autonomy of time in air (it may stay aloft without the continuous use of the engine)
Flexibility (little insfrasctructure needed for take off and landing)
Great visibility for a brand

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